BERTOlli sauces: VIVA Bertolli

The Challenge: With a multitude of choices in the Pasta sauce aisle, how could we reignite the passion customers once felt for Bertolli? What made Bertolli more than just another great tasting sauce?

The Solution: Strategic work leveraged the brand's 150 year heritage and linked it directly to Tuscany, where the brand was born. In partnership with the virtual agency XO, we led strategic and creative development for an IAT of 5+ agencies. Strategy led to creative in multi channels, such as "150 Ways To Bring Tuscany To Your Table" in social media and online as well print work that scored the highest “advertiser noted” measure in Bon Appetit as well as over indexing on brand equity scores post advertising.

Credit: XO, a virtual agency led by executive creative director Jackie Leak.