driven by the intersection of behavioral insights and culture

 Areas of expertise: Insights - Brand Strategy - Workshop Facilitation - Archetypal Analysis - Semiotics - Cultural Context

Beth's 9th grade biology teacher requested a meeting with her mother to discuss how Beth's wandering mind during class was negatively impacting her grades. Neither Beth's mother nor her biology teacher realized she was a strategist in the making.

The human mind needs time to wander in order to recharge and create. However, in our on-demand world, time to think about and observe behavior has become a luxury. This is a huge detriment to the creative economy. BKurious was founded on the belief that there is a better way to nurture thinking and in doing so, deliver creative strategies that inspire behavior. 

Ideas don't come just because we sit in a room with a group of people and brainstorm. Cognitively, our brains need to do work on a subconscious level. It happens when we don't realize it, while sleeping, in the shower, gardening -- when we're mindlessly engaged and allowing our thoughts to wander. 

However, without juicy bits of fodder, our minds won’t necessarily wander in a way that will positively impact a project. That’s where curiosity comes in. When our curiosity is piqued, we are less likely to fall prey to confirmation bias because our minds are open to more alternatives than what we “know,” leading to more innovation, possibilities and creativity. The list of proven benefits goes on,

With this in mind, Beth's approach to solving problems and discovering new ideas includes three phases, each thoughtfully designed based on a client's specific challenges and goals.

Wander: A curiosity phase that preps our minds for new ways of solving issues. 

Focus: Synthesizing insights and ideas from the Wandering phase to establish common themes and informed territories for further exploration. This stage is also ideal for a cross-disciplinary workshop to build upon each others expertise and thinking.

Translate: Identifying and articulating the idea/messaging/brand platform that will work as a solution to the problem.